Kuala Lumpur, Malaysia, 30 July 2021 – The Board of Directors of the Malaysian Danish Business Council (MDBC), has appointed former Senior Commercial Advisor at the Royal Danish Embassy, Mr. Amos Y C Wong as the new Executive Director of MDBC.

Mr Wong brings a wealth of experience in promoting trade, investment, joint ventures, and private sector development, having spent almost 35 years as Senior Commercial- and Senior Market Advisor for the Royal Danish Embassy and the Royal Norwegian Embassy respectively.

Mr Wong was among the first to work for the Danish Trade Council in Malaysia when he joined the Royal Danish Embassy in 1971. He brought tremendous value and dedication to the Danish Embassy as Commercial Advisor cum Senior Commercial Advisor for 32 years and was awarded with the Order of Merit by Her Royal Highness Queen Margrethe II of Denmark.

During his service at the embassy, Mr. Wong also took on the role as consultant for DANCED (Danish Cooperation for Environment and Development) and later DANIDA (Danish International Development Assistance). He worked on numerous projects within the areas of urban development and industrialization, sustainable energy, water resources and industrial pollution and oversaw the Partnership Facility Programme set up to promote transfer of Danish ‘Environmental technology & know-how’ to Malaysian companies and investors.

Mr. Wong has extensive experience in research and market analysis and private sector development matters and has assisted countless Nordic enterprises increase their presence in the Malaysian market within various industry sectors, including agriculture, fisheries, FMCG, the environment, energy, natural resources, IT, chemical, pharmaceutical, and healthcare.

Mr. Wong also brings with him a valuable background in conference and congress management having previously held the position as MD for AOS Conventions and Events Sdn. Bhd., and CEO cum Vice President of the Malaysian Association of Convention & Exhibition Organizers & Suppliers (MACEOS). He is also a founding member of the Malaysian Society of Associations Executives (MSAE), set up to advance the stature and professionalism of associations in Malaysia.

Mr. Wong has a good rapport and network with the Government and industry captains in Malaysia and brings on board rich experience and knowledge vital to steer MDBC to higher heights in a bid to further scale our membership benefits.

As the new Executive Director, he will lead the MDBC secretariat and committees and drive strategic plans and high-level advocacy in close collaboration with the board, the members and MDBC partners, including the Royal Danish Embassy, Denmark Asia Business Alliance (DABA), EUROCHAM Malaysia and other fellow chambers.

He will also spearhead resource mobilization and be in charge of providing members with access to crucial industry and market insights as well as networking, referrals and match making opportunities, as MDBC continues its plight to protect and promote the Danish business community in Malaysia.

It is with the greatest pleasure that we encourage our members to make the most of their membership by connecting with fellow members. We are happy to assist on introducing members on request.

Send us a small comment about your interest in meeting a fellow member via the form below and we will get back to you to arrange time and place for the introduction as well as for you to select like-minded members we can introduce you to.

Member Statement:

From an individual membership to a corporate one, we have been with the Malaysian Danish Business Council for 10 years.

There are plenty of opportunities to learn best business practices, business opportunities and networking. In addition to creating a platform for dialogues among members, MDBC’s initiatives on industry-focused dialogues with the government provides members the space to address current issues.

Plenty of opportunities!

The membership has given us the opportunities to leverage a larger and more diverse group of businesses and collaborate in numerous activities. Plus, the social part is the absolute best!

Dr. Nami Traeholt
Founder, CEO
Aichmi Group Sdn Bhd
aichmigroup.com

We protect and promote the Malaysian Danish business community!

Joining us allows you to grow your business beyond traditional parameters of sales or marketing by easily finding all of these opportunities in one place. Meeting new people, becoming involved in local issues, and expanding your knowledge and outreach are invaluable to the growth and success of your business.

Our community is composed of mostly business owners and representatives who meet at events and other activities, and it have many opportunities to help your business grow.

We help companies of every size and sector to grow and thrive!

With almost three decades of operation in Malaysia we are well connected to important and influential key-businesses, organisations and professional individuals.

Malaysian Danish Business Council is an authentic voice for Danish business and a leading commentator on the Danish business activities, drawing on a powerful network that represents business interests in every part of Malaysia.

We provide a professional and social growth platform

We strive to be the best professional and social growth platform for Malaysian and Danish companies as well as professionals.

Together with our fast-growing network, we provide practical advice and support to Danish companies trading in Malaysia, and to Malaysian companies who want to enter the Danish market.

By ensuring our members access to cultural knowledge, crucial local political and industrial insights as well as key contacts, we help them in their efforts to promote trade, services and investment in Malaysia and Denmark.

We aim to work closely with the Royal Danish Embassy in the best interest of promoting Malaysian and Danish businesses, in order to achieve maximum public – private sector cooperation, and collaboration between the Kingdom of Denmark and Malaysia.

We collaborates with EUROCHAM Malaysia and are engaged in boards and committees for better influence in the Malaysian market and our SME and Corporate members benefits from a significant discount on dual membership.

We are in alliance with 12 Danish chambers of commerce, councils and associations across Asia with the aim of building a bridge across countries and chambers in the region for knowledge sharing and promoting Danish corporate operations in Asia.

4 Key Sectors of Danish Business in Malaysia

The Danish Embassy Trade Council in Malaysia has identified specific sectors within which areas of growth are promising, and opportunities for Danish products and service extensively:

Food, Agriculture & Fisheries

• Especially Western inspired products have experienced a rapid increase in demand.
• The overall growth of the market is estimated at more than 3% annually
• The import of foreign food products to Malaysia is around RM35 billion per year.
• Aquaculture, swiftlet farming, diary, fruits and vegetables and premium processed foods is given special attention by the government.
• The political agenda supports the industry by offering tax benefits and other incentives to these sectors e.g. a budget of RM64 million has been allocated to set up larger scale dairy cluster in Sabah and West Malaysia.

Information & Communications Technology (ICT)

• Malaysia’s ICT sector contributed 16.6% to the country’s gross domestic product (GDP) in 2014, and is internationally recognised for its low operation costs, accessibility to skilled labour (local + foreign), good internet infrastructure, low energy costs and possibility of 100% foreign ownership for MSC status companies.
• The international rating bureau “A.T. Kearney” ranks Malaysia as the third most suitable country of outsourcing for business after India and China.
• With continued progress, the sector holds great opportunities for Danish companies.

Healthcare

• The healthcare sector is among the most dynamic and rapidly growing sectors in Malaysia.
• Changes in diet and lifestyles are increasing the health burden of the country.
• Also, in recent years, Malaysia has experienced a population growth driven by a high birth rate, low mortality and increased life expectancy. More than 30 million people are living in Malaysia and by 2020 it is estimated that 10 per cent of the population will be 60 years or older.
• The country is experiencing a growing demand for premium medical devices, welfare technology, care products (services) and has become a destination for healthcare tourism.

Energy and Energy Efficiency

• Currently Malaysian power generation is more than 90% dependent on fossil fuels.
• As part of its efforts to reduce carbon dioxide emissions 40% by 2020, and to diversify its electricity fuel mix, Malaysia encourages investment in renewable energy projects.
• Malaysia enacted feed-in tariffs for solar, biomass, biogas, and mini-hydro projects.
• Since 2009, installed Renewable Energy capacity has grown from 53 MW to 243 MW in 2014 and targeting 2065 MW in 2020.
• Within the Renewable Energy Sector there may be promising prospect of e.g. green government buildings for Danish technologies and services as there are shortages of supply of such products.