Board of Directors

Allan Jensen
Chairman

General Manager, Danfoss Malaysia Sdn. Bhd.

What do you want to achieve by your Board Directorship?

I joined MDBC to help my company get better market insight and find business opportunities as well as to build a network in Malaysia and better understand what is going on. Along the path I joined the board of EUMCCI as well as the Green Building Committee of EUMCCI and it have been a fantastic journey where I have gotten to know hundreds of people and attended many inspiring and informative events. The leads and connections have led to many business opportunities and it has not only fulfilled but far exceeded my expectations. As Chairman, I hope to help our members experience a similar journey.

How will you contribute to achieve your mission?

As Chairman, I want to ensure we have an energised and active board who together with a capable secretariat, create events and make connections that provide compelling opportunities for our members.
We have an existing portfolio of recurring events that many members find useful for both business as well as socially and for networking. Through EUMCCI and other national chambers, we will provide additional avenues by having a strong collaborative spirit towards these other chambers. Several of our board members, including myself, will be directly active in committee work at EUMCCI and we will encourage members to make use of that avenue to significantly enhance their market prospects. You can get a lot out of MDBC and your personal engagement is directly proportional to how much benefit you will receive from MDBC; so together with the board, I will focus on enhancing member engagement to maximise that value.

Kennet Paulsen
Treasurer

Country Manager Malaysia, Uhrenholt A/S

What do you want to achieve by your Board Directorship?

I wish to be contributing to the Danish Business Community in Malaysia by sharing my own personal experience’s. Have learned a number of do’s and dont’s, and some of these could have been avoided, if I had chosen to be reaching out sooner.I now know, that you are stronger, when you are not on your own. This is why the MDBC is a fantastic opportunity to expand my own network and learn from others, and at the same time share what if know.

How will you contribute to achieve your mission?

I will start to take active part in the various events, that is being offered by MDBC. Previously I have been a “sleeping member”of MDBC, but since I have decided to engage, I will be reaching out. Each new day will bring new opportunities. It is you, who decides which to follow.

Lone Friis Larsen
Board Director

Partner, DB Creative Marketing

What do you want to achieve by your Board Directorship?

I joined MDBC for a number of reasons – to expand by network, to gain further insight into Malaysia, to seek business opportunities and to stay connected to the Danish business community. With almost 20 years’ experience in Malaysia, working with both Danish and local businesses as well as Malaysian government agencies, I also have a lot of experience to share, and joining the Board of Directors gave me a platform to do so. I hope to help new and existing Danish businesses and entrepreneurs gain valuable insight into Malaysia, its politics, economy, business environment, culture and way of life.

How will you contribute to achieve your mission?

I will be an active part of our re-energised board, assisting in organising relevant and regular business events and networking opportunities. I will continue to tap on my own network to give access to valuable speakers and to share my own personal experience with the Board of Directors as well as with MDBC members. I also aim to encourage a continues improvement of MDBC to ensure that our efforts and initiatives are of value to our members.

Sangeeta Matu
Board Director

Founder & Managing Director, Fitzroy Consulting

What do you want to achieve by your Board Directorship?

I would be delighted to strengthen ties between the two dynamic nations.
Malaysia and Denmark complement each other beautifully in many ways, and I look forward to being a facilitator of the exchange of industry knowledge, trade, culture and development of relationships between people.

How will you contribute to achieve your mission?

I will identify businesses, industry experts, entrepreneurs, thought leaders and changemakers from both Europe and Asia, as I believe the cross-fertilisation of diverse ideas, translated into action will lead to enhanced, sustainable solutions, not just from an economic perspective, but also at an individual level.

Henrik Björkqvist
Board Director

Arla Foods Country Manager, Singapore & Malaysia

What do you want to achieve by your Board Directorship?

I would like to enable all businesses with ties to Denmark that is entering the Malaysian market to gain key information and access to needed knowledge and contacts to create a prosperous business venture in Malaysia. For current MDBC members to further leverage and cooperate on joint agendas and experiences across businesses and industries within both MDBC and other platforms finding solutions to challenges within the business climate of Malaysia.

How will you contribute to achieve your mission?

Within my past experience of establishing a business in Malaysia and growing the same continuously both in business and organisational size I have personal experience of both legislative and cultural challenges in the country. I have also experienced the potential shortfall one might have when facing issues without having a strong network to discuss potential solutions or using partners to leverage influence. Within MDBC and its partners we have great potential to strengthen the community of our members and it is our duty to realise this potential.

Trine Nielsen
Board Director

Executive Director, Malaysian Danish Business Council

What do you want to achieve by your Board Directorship?

I want to develop a stronger foundation for the organisation in the form of a strong and sustainable administration as well as business promotional membership benefits that appeal to both SMEs and large companies. I also want the organisation to become a launchpad for Malaysian companies who want to enter the Danish and Scandinavian markets.

How will you contribute to achieve your mission?

My experiences as a global entrepreneur and business owner with business incorporations and operations in both Scandinavia, the Middle East and in Asia, form a strong foundation for advising Danish SMEs in Malaysia or on the way. The same applies to Malaysian companies that want to enter the Danish or Scandinavian market.
I work structured, focused and goal-oriented, and I set goals in order to achieve them!

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